During a recent cooking trip to Italy, a friend, Pam Scott, introduced me to Buon Ricordo. It’s not a new digestive or a recently canonized saint, but a marketing concept to further Italy’s slow food movement.

The Unione Ristoranti del Buon Ricordo was created in Milan in 1964 and included 12 restaurants. Today, there are over 100 Italian restaurants participating and a few international ones in Japan, Australia, Vienna, and Hong Kong.